Working with many creative business owners on their social media often has me coming across the question, “Should I Be Active on Pinterest?” Whatever client I am working with, no matter the niche, the answer is always a huge YES! It doesn’t matter if you are selling products, services, or simply blogging and hoping to drive traffic to your site – you need to be on Pinterest!
Not only should you be active on Pinterest but you should be prioritizing this site above all others because it’s main purpose is traffic generation. And if you are not a firm believer in Pinterest just yet, make sure to read what I have to say about it. I promise by the end of this post, you will be convinced!
Now, there are two groups that business owners typically fall into when it comes to Pinterest:
1. Those who think the site is just used for finding their next hairstyle or what they are going to cook for dinner.
2. Those who have created business profiles and are driving traffic to their websites.
When most of my clients come to me, they fall into category one. And maybe you are in the same boat. However, all of them are now in category two. And do you want to know what the #1 driver of traffic is to their websites now? You guessed it, friend! It’s Pinterest!
Pinterest is a bit different from all the other social media platforms and I hesitate to even put it in the same category because really, it isn’t a social media platform. It is a search engine (think similar to Google). Which means that the way you need to interact with the platform is a bit different, but that is another story for another day!
Ok, so you may be wondering why the heck your business needs to be on Pinterest (like right now!) and here are my top five reasons (although I could go on and on all day long singing this site’s praises!)
Top 5 Reasons Your Business Needs to be on Pinterest
Unlike other Social Media platforms, Pinterest can continue to drive traffic to your website for weeks, months and even years!
When you post a photo on Instagram, it has a lifespan of about 24 hours. After which it sort of fizzles out. The same is true for Facebook and it’s even less time for Twitter. But with Pinterest, your content continues to be seen, shared, and interacted with well into the future.
Most often, your pins continue to grow and get stronger with time. Therefore, you know that making an investment into Pinterest is going to serve you and your business for a long time to come. And with ten million unique visitors, that traffic won’t be tiny!
One of my clients had a pin that was over two years old go viral, out of the blue. It started driving huge masses to her website – without her ever even doing anything with the pin (besides putting it on Pinterest two years ago!) Now, I am not saying that you can just not do anything and expect your old pins to go viral, but have you ever heard of anything like that happening on Facebook or Instagram? Probably not.
The next great feature about Pinterest is that Users are open to advertising and often they use the platform to determine what products and services to buy.
This is a dream for a business! Typically, on social media we have to be careful that we aren’t coming across as too sale-sy because it will send the wrong message. However, not on Pinterest! Users are there to find products and services to purchase and when a business makes it easy for the consumer- all the better.
Going hand-in-hand with reason #2, Pinners have larger shopping carts!
The average order value from Pinterest referral traffic is $58.95, compared to only $55 for Facebook, according to Shopify research.
And 87% of Pinners bought something because of the content they have seen on Pinterest. Now I know that I can totally relate to this! Anyone else?
User Engagement is Addictively High
I am sure most of us have found ourselves in this situation… we get onto Pinterest for just five minutes and realize three hours later that we are still browsing! Oops! Why does this happen? It’s quite simple. Browsing over tons of images is much easier to comprehend and digest than reading thousands of tweets.
Not only do users spend a good amount of time on the site, but they are highly likely to engage with the pins (repining, liking, commenting, etc.) because Pinterest makes it so easy (and encouraging) to engage. Which is great news for you! That means that your pins are more likely to gain traction and get in front of your target audience! Who wouldn’t love that?!
Last but certainly not least, Pinterest offers free analytics tracking with all business accounts (which are 100% free, by the way).
Even if you don’t sell any type of product or service- maybe you are just trying to drive traffic to your website or blog- Pinterest is still the place for you!
They make it easy to track your most successful pins, and biggest drivers of traffic so that as a business owner, you can capitalize on that. And since they offer their business accounts and analytics for free, everyone gets to save some money! #SavingsWin
Now, if you have ever given Pinterest a try before and you didn’t have success, I can guarantee that it wasn’t because Pinterest isn’t right for you. It was an issue with strategy.
Remember when I said that Pinterest acts like a search engine? To show up in the Smart Feed, you should be focusing on keywords, SEO and optimization. Your profile needs to have a clear objective that aligns with your business goals so leave all the fun recipes and cute outfit boards hidden (unless they are your niche, then rock those!)
Want to talk more about your Pinterest strategy? Feel free to reach out to me below!
ABOUT THE AUTHOR
Madison Fichtl, Madison Fichtl
Madison is a Nebraska native who loves traveling the world. She holds a Bachelor’s degree in Agriculture Business and a Masters degree in International Human Resources Management. Having worked with a wide variety of clients from wedding and lifestyle blogs to managing the social media and marketing for an international school, she is ready to help you conquer your to-do list too!