Life is constantly changing and sometimes that can be really difficult to deal with as a small business owner. You work 80 hour weeks to build this creative business that you love, only to have life shoot you a curveball. Often times we adjust and carry on without pause but sometimes it isn’t so easy. Imagine that thriving business is growing and exploding with referrals in its third or sixth year in business, only to learn that your spouse’s corporate job is reassigning them clear across the country. Panic sets in as you realize that all the SEO, client base, and vendor networking just went out the window in one fell swoop.
This is the way I felt the first time I moved my business from the middle of Kansas to eastern North Carolina. It took a few more moves to begin to feel more confident that I might be able to make my photography business grow rather than wither with each move.
Nowadays we look at each move with a sense of excitement and let adventure take over. That is how we feel every three to four years when we have to uproot and relocate my photography business. You see, my husband works in a job that requires us to move like clockwork and we have gotten that move down to a science. We see each move as an opportunity to photograph and learn in new areas of the country. Having moved over 6 times in 12 years, we have honed what works best being the constant “new girl” in town in a way that brings in clients long before we ever arrive at our new location. This allows for a continued revenue stream and a business we can rely on.
So these moves don’t happen by magic or overnight. It takes work and implementation of a system that has been tweaked and altered over time. Here are five key things that can be implemented to make that move work for you:
Photo by Luke and Ashley Photography
Let your current and past clients know what is happening long before you physically move. Ask them if they know anyone they can connect you to in your new area.
Once that move is confirmed change your SEO. This is one of those things that needs to be outsourced. I have bootstrapped it myself and while I made it work . . I was REALLY tired.
Photo by Luke and Ashley Photography
3. Reach Out
Start getting to know the vendors in the new area you are moving to. Don’t wait until you’re physically there. By doing this you stand a better chance of booking clients before you arrive.
4. Social Media
I can’t tell you how many photographers I have mentored who are struggling with a move and haven’t updated their social media contact information or where they have relocated to. A confused mind says no and if your potential clients are confused about where you are…they will go somewhere else.
Host a party or event in your new location to introduce yourself to the community.
Lastly, head into a move with a heart to serve and serve well. Consider how you can use your unique skill set to come into that community knowing you will leave it better and stronger than when you got there. Yes, there may be other photographers or planners, or calligraphers but there is only one you.
“For moving should be a daring adventure and not a fearful journey.”
ABOUT THE AUTHOR
Meredith Ryncarz, The Restart Specialist
Meredith Ryncarz is a military spouse, wedding photographer, and relocation specialist currently based in Alabama. Her passion for helping other small business owners to move a business without loss of clients or income prompted her to create The Restart Program to move businesses forward without fear.
JOIN THE BUBBLY SQUAD!
The Biz + Bubbly world is full of mimosas, talking shop, and celebrating women in business. Gain access to free trainings, exclusive content, and exciting updates!